Welcome to Mandrake
Case Study
Bill Holland
Industry Practices:
Functional Practices:
Construction Equipment Rental Company Hires Sales & Marketing Executive
Vice President Sales & Marketing

Challenged to find a seasoned Sales and Marketing Executive with an understanding of the industrial equipment marketplace and a track record of successful leadership, we found an accomplished professional with a 25 years of relevant experience who eventually moved into the VP Sales role.


Private Equity, Business to Business

Executive Office, Sales & Category Management, Marketing & Consumer Insight

Vice President Sales & Marketing


We were hired hired to find a Sales and Marketing Executive for a newly acquired but long established construction equipment rental company. In operation for over 50 years, the company is the leading provider in Toronto and the surrounding areas. The private equity firm acquiring the business brought in a CEO investor with the mandate to reorganize the company and foster its organic growth. Business growth would require sales and marketing leadership from an individual with B2B experience who could lead a diverse group of seasoned business development and sales managers. They would need to understand the business channel, not necessarily in rental provision but in selling to construction/ industrial customers. It was critical that the new hire would act as an owner in the business.

Our search strategy in this project included an extensive search of the industrial equipment and construction sector. We directed the search on regional operations since the Ontario-based client is focused on local customers.

A targeted search of the Ontario marketplace yielded a candidate with the background an experience our client wanted. The hire was an accomplished professional in the industrial supply chain marketplace with a 25 year history of sales and marketing excellence. In their new role, they managed the sales force as well as the development and implementation of sales, training and bonus plans and programs. This highly effective individual has become the company's Vice President Sales & Marketing.

My experience with Bill as a client in his search business has been exceptional. Bill truly differentiates himself by getting involved at all levels of the organization, including our clients, to truly understand our needs before conducting the actual search. His attention to detail, his passion, his commitment to meet or beat deadlines, his creativity as well as his ability to manage challenges as they arise, were all part of a truly outstanding customer experience on my part. Thanks for the great work Bill.
Construction Equipment Rental Company

"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
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