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Sports Marketing Hires VP Marketing
Vice-President, Marketing – Confidential
 
 

Our client; a well-known brand leader in the sports industry, hired us to find an executive team leader and contributor to their marketing branch. Our association with the client developed as the result of a referral from an existing client. The search was confidential in nature and situated in a western Canadian city with few sports marketing executives, making candidate re-location the likely outcome. The successful candidate had a history and passion for the industry, previous experience not only in sports and promotion, but specific to a similar, but smaller organization. His business education and marketing/sales in the areas of sports, entertainment, special events and telecommunication were critical components for developing and managing the organizations; brand strategy, including the implementation of brand marketing campaigns.

 

Industry
Consumer Products & Services

Function
Marketing & Consumer Insights

Position
Vice-President, Marketing – Confidential

Location
Remote Canadian City – Relocation required

Situation
The challenge was to find a candidate open to relocation at the Vice-President level.  The candidate was to bring strong leadership skills and proven marketing abilities within the Promotion, Retail and Sports industries.  Additionally, their Head Office was located in a western Canadian city with few sports marketing executives and the targeted, qualified candidates resided across Canada and the United States.  Marketing the client to the candidates was not possible because, although the client was extremely high profile, the search was confidential.  Candidates had to be previously known to our firm, pre-screened for qualification and open to re-location before they could qualify for an interview.

Approach
We met with the head of Human Resources and the hiring team and determined that a strong leader and mentor was required  to oversee the corporate brand, the Business Communications, Brand Marketing Services and other Licensing and Retail initiatives.  We compiled a list of known Senior Vice-Presidents of Marketing from Consumer Package Goods, Sports and Promotion and began eliminating candidates who would not be willing to re-locate.

Result
Following a thorough North American search of top Marketers, a solid list of candidate’s coming from large international well-recognized Sports organizations was identified.   Working in tandem with our client, we formed a short-list of top marketers with leadership skills and the ability to achieve the company objective of enhancing sales, growth, and visibility while ensuring a consistent marketing message and positioning throughout Canada.

Our successful candidate is a well-known brand leader in the sports industry and the client is pleased to have him as a key contributor to the strategy, tactics and programs to create interest, demand and recognition for the brand.

 
 
 
Testimonials
"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
 
 
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