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Case Study
Bill Holland
Industry Practices:
Functional Practices:
Consumer Products Company Hires General Manager
General Manager

Challenged to find an exceptional candidate to lead a private equity-acquired company, we found a GM with extensive consumer marketing experience as well as the CA accreditation required by the client.


Consumer Products & Services, Private Equity, Small Medium Enterprise

General Management, Executive Office

General Manager


Our client was a direct marketing consumer products company recently acquired by a private equity firm. They were looking to hire a General Manager to head up their Canadian operation. The ideal candidate would have the rare combination of a Chartered Accountant's accreditation along with extensive consumer marketing experience. They would also have extensive cross functional knowledge and experience to effectively manage the stand-alone distribution, call centre, marketing, product management, creative and finance divisions. As the company was going through a transition, the GM would have to be up to the challenge of restructuring the organization while motivating the team toward success.

We conducted an extremely specialized search to fill this role. Through a Canada-wide targeted search, we were able to identify a small number of senior level finance and accounting experts with marketing experience in a consumer-driven business.

We found an energetic, profit-focused executive with a strong background in finance, who also demonstrated success in operations, marketing, sales, information technology and administration. This individual was an effective leader with a strategic focus who proved to be the “needle in the haystack” our client was looking for. After merging with a publishing company, our client went through another restructuring and the hired candidate went on to become General Manager of this new entity.

Bill was very effective in managing the process from start to finish in our search for a General Manager for the Canadian subsidiary of a billion dollars US-based leading direct marketer of entertainment products. His grasp of the business requirements and the preferred competency profile as well his knowledge of the candidate universe helped to make this a very successful search. We filled the position with the right leader who is making a positive impact on our Canadian business.
Vice President Human Resources
Consumer Products

Bill recruited me to my current position just over one year ago. I enjoyed working with him through the interview process as he was very open, honest and provided detailed feedback and suggestions regarding my search. Since joining my current employer, I have had the opportunity to work with Bill on the other side of the recruiting process. I am impressed with his professionalism and understanding of our business and its needs. I would without hesitation recommend Bill to other individuals and companies seeking a first class executive recruiter.
General Manager
Direct Marketing Consumer Products

"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
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