The understanding of how consumers behave as shoppers in different channels and formats has become much more complex. “Shopper Marketing” is brand marketing in the retail environment. Shopper Marketing focuses on the evolving path to purchase and recognizes that each shopper is unique. Mandrake consultants know that Shopper Marketing must be part of an overall integrated marketing approach that challenges the boundaries of in-store marketing, customer marketing and consumer marketing. For fast moving consumer goods companies to flourish and evolve, the demand for experienced Shopper Marketing professionals continues to increase. Mandrake has decades-long knowledge of the most respected consumer goods companies, which remain excellent training grounds for the marketers and business leaders of tomorrow.