The National Advertising Benevolent Society (NABS) is a dynamic support system for all Canadian professionals in the communications industry facing personal, career and family challenges due to illness, injury, unemployment or financial difficulties.
As business slowed in 2008, Mandrake CEO Stéfan Danis witnessed the real-life impacts of the recession's onset. To defy the negativity of the severe downturn, Stéfan registered for a 250km footrace in the Gobi desert in China to raise money for NABS.
Stéfan first race in Gobi Desert has raised $42,000 for Nabs, and the second race in Atacama another $20,000.
This wonderful initiative has inspired eight Marcomm industry leaders to join Stefan and run the Sahara together, in order to raise another $100,000 for NABS! These brave runners managed to reach the fundraising goal as well as cross the finish line at the pyramids of Giza.
Please visit the website below to learn who the contenders were and how they did in this incredible race against the sun, the sand and the self-doubt.