InterViews Online

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Like all of you, over the course of the last several weeks, we have witnessed the horrific events in the United States and their ensuing aftermath. On behalf of Mandrake, I wish to convey our deepest sympathies to anyone who may have been affected by these incidents.
Stéfan Danis, President & CEO

Where does your marketing career go next??? Find out at Career Crossroads, a breakfast forum hosted by Frank Huggins of Mandrake and the Toronto Chapter of the American Marketing Association Nov. 8, 2001. Click on the AMA logo to find out more and register!

Welcome to InterViews Online!

InterViews Online is a service provided by Mandrake to assist you and your organization in recognizing and developing strategies to attract and retain the most highly qualified talent.

On May 24th 2000, it was announced that BCE had appointed a Chief Talent Officer, a trend first seen in the USA in 2000. Last June, Mandrake President & CEO Stéfan Danis attended the first ever Conference for Talent Officers, held in Austin TX, which explored the need for and the challenges of a Talent strategy. One year later, the belief among most organizations is that Talent is now becoming available, when in fact there continues to be a substantial difference between that perception and reality.

A Point of View will alternate between delivering an opinion on effective human resource management and featuring a range of articles we have selected which address these ongoing challenges.

We hope you enjoy this month's selection.

Sincerely,

Stéfan Danis
President & CEO
Mandrake
danis@mandrake.ca

Normand Lebeau
Directeur Général/ Associé
Mandrake Groupe Conseil (Montréal)
nlebeau@mandrake.ca

André Gelinas
Director, Western Canada
Mandrake (Calgary)
gelinas@mandrake.ca

WINNING THE TALENT WARS BY REDEFINING RETENTION

When talking about retention the common question among most business leaders is, "How do you retain people as long-term, exclusive, full-time, on-site employees with uninterrupted service?" However, this article from the Electronic Recruiting Exchange suggests that in today's unpredictable business world a better question is "How do you maintain good working relationships with the best people throughout their working lives?"

The article offers five non-financial reasons that people typically leave their jobs and how employers can transform them into reasons for people to stay. They include:

Poor relationships in the workplace with bosses, coworkers, suppliers, etc.
Schedule
Not feeling challenged by their work
Not feeling they are constantly learning and upgrading their skills
Location

In addition to these factors, the article also stresses employers must ensure that their approach to retention is in sync with the modern talent market. Four major methods are offered:

Develop personal retention plans for employees from day one
Allow employees to reinvent themselves, their roles, their careers and their circumstances
Encourage people to leave without leaving
Build your own reserve army through keeping in touch with those who do leave.

To read the full article, click on the link below.

Redefining Retention

WIN-WIN LEADERSHIP: MAKING IT WORK FOR YOU

It is a common attitude among management to see their organizations as "machines" that can simply be fixed if a part is broken. However, in this article from Empowerment Magazine, it is proposed that, to be more effective, organizations should be viewed as living organisms that must be nurtured over time to produce the desired results.

This "Agricultural" paradigm basically focuses on an organization where "people in it are accountable for the overall results, individuals for their performance and all parts to each other for its integrity." The article profiles how organizations can shift their thinking from the "Mechanical" paradigm to the "Agricultural" paradigm. It also summarizes the type of understanding and commitment required from both management and staff to successfully implement the model, and the atmosphere and conditions needed to create this culture of trust and mutual accountability.

To read the full article, click on the link below.

http://www.empowermag.com/Archives/2000/July2000/FC_0700.html

DEALING WITH POOR PERFORMERS

To manage talent successfully all managers must learn to deal with unacceptable employee behaviour. In this article from Careerbuilder.com two authors and experts on the subject share their methods on how to turn a poor performer into a great one.

For one expert there are four key rules:

Employing behaviour modification
Doing a compare and contrast needs assessment
Getting the employee to make a commitment to you
Finding out exactly what interests the person.

The other expert suggests addressing individual performance problems with the "UNLOCK" system, which includes:

U: Understanding the issues and assumptions before taking actions
N: Negotiating the employee's enthusiasm for the changes requested
L: Locating the cultural issues that may be underlying poor performance
O: Organizing priorities, goals and action plans to prevent future problems
C: Communicating credibly
K: Keep adjusting the coaching.

To read the full article, click on the link below.

http://www.careerbuilder.com/wl_ga_0011_poorperformers.html

We welcome your feedback on these articles. Please e-mail us at enewsletter@mandrake.ca .

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A wrap-up of stock activity and major appointments, organized by industry.

COMMUNICATIONS

Courtesy of Mandrake

Appointments

- Howard Breen is promoted within Young & Rubicam to Chair & CEO of North American regions.
- Beverley Hammond to Veritas Communications' new business communications division as President.
- Janet Schoel and Laura Forester to Mosaic Group's Direct and Interactive division as Account Director of the Kraft account, and Lottery Director, respectively.
- Jim Herrler to Palmer Jarvis DDB as President of the Toronto office.
- Tom Wright to Envoy Communications Group Inc. as President and Chief Operating Officer.
- Pierre Vidal to Sponsorium International as Vice President, Business Development.
- Joan Faubert to Ellis Teichman Communications as Director of Client Services.
- Dana Kerr promoted within Grey Direct to Vice-President and Client Services Director.
- Nick Foglia to Interactive Marketing Concepts as Account Director.
- Molly Scotchmer to Saatchi & Saatchi as Account Director for Maple Leaf Foods, McNeil and So Good Food.
- Magda Zachara to Taylor George as Media Director.
- Lowe RMP has made several promotions. Martin Strazovec moves to Vice-President and Managing Director. Heather McDonald and Jeanette Lee Fritzler are promoted to Vice Presidents.
- John Peloza to Bryant Fulton & Shee's Calgary office as Managing Director.
- Heather Hutchinson to ICOM as Director of Consumer Marketing.
- Adrian Taylor to Carlson Marketing UK as Managing Director.
- Shane Hilkowitz to Pattison Outdoor as Director of Finance.
- Marc Byron, the current CEO Paradigm Direct, takes on the additional role of COO of the Performance Solutions division.
- Ben Kaak to Mosaic Group as Chief Financial Officer.
- Jeff Lennard to Idea Machine as Vice President, Creative.
- Pete O'Neill to Loopmedia as Creative Director.
- Paul Ruta to Bensimon*Byrne D'Arcy as Vice-President, Group Creative Director.
- Steven Bochenek promoted within Lowe RMP to Creative Director.
- Markatel replaces its one Creative Director with five Creative Co-directors responsible for specific accounts. The newly appointed Creative Co-directors are: Alain Bourgeois, Gilles DuSablon, Jennifer Goddard, Marie-Christine Lévesque, and Andrew Morgan.
- Grace Marquez is promoted within GreyInteractive to Associate Creative Director.

Stock activity

Courtesy of Mandrake

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Visit us on the web at www.mandrake.ca for more appointments and further information about Mandrake!

Email Us and let us know what you think about our wrap up of stocks and appointments in the Communications industry!

CONSUMER GOODS

Courtesy of Mandrake

Appointments

- Brent Walker is appointed Director of Finance, Distribution for Molson Canada, Ontario and West Region. Sharon Fligel is appointed Director of Accounting Shared Services at Molson Canada.
- Anthony Bristow to André's Wines Ltd. as Chief Operating Officer.
- John Cahill, the current President and COO of Pepsi Bottling Group Inc., is named Chief Executive. Eric Foss is appointed President of the company's North American business.
- Anthony Ruys to Heineken NV as Chairman effective April 2002.
- Mark Peterson and Carolyn Tastad are promoted within Procter & Gamble Inc. to Director, Customer Business Development, SuperValu, and Manager, Customer Business Development, North Region, respectively.
- Ed Marra to Nestlé S.A. as President and Chief Executive Officer of Nestlé Canada Inc.

Stock activity

Courtesy of Mandrake

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Visit us on the web at www.mandrake.ca for more appointments and further information about Mandrake!

Email Us and let us know what you think about our wrap up of stocks and appointments in the Consumer Goods industry!

FINANCIAL SERVICES

Courtesy of Mandrake

Appointments

- Robert Fetherstonhaugh to Claridge Inc. as Executive Vice President.
- Joseph Heffernan, currently Director at Clairvest Group Inc., is named Chairman.
- Perry Truster is elected Chair of the Canadian Tax Foundation.
- Richard Nesbitt to the Toronto Stock Exchange as President, TSE Market Services Inc.
- Brian A. Hunt to the Institute of Chartered Accountants of Ontario as President and CEO.
- Gilles L. Chaput to BDO Dunwoody as Chief Executive Officer.
- The Canadian Institute of Chartered Business Valuators have made several appointments. Michael D. Bowie is President. Craig N. McDougall is appointed Vice President. And Christopher E. Lee is appointed Secretary/Treasurer.
- Jill Denhan promoted within the Canadian Imperial Bank of Commerce to Senior Executive Vice-President of Retail and Small Banking.
- Dan MacDonald to the Bank of Canada as Chief Administrative Officer.

Stock activity

Courtesy of Mandrake

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Visit us on the web at www.mandrake.ca for more appointments and further information about Mandrake!

Email Us and let us know what you think about our wrap up of stocks and appointments in the Financial Services industry!

INTERNET SERVICES

Courtesy of Mandrake

Appointments

- Gerry Rivers to CGI as Senior Vice President, Banking & Investment Services.
- Ross Marsden to CGI as Senior Vice President and General Manager, Greater Toronto Area.
- Michael E. Roach to CGI as President, Canada and Europe.
- David Willis to Microsoft Canada Co. as Director of Small Business and Channels.
- James D. Foy to Davox Corporation as President, Chief Executive Officer and member of the Board of Directors.
- Dennis Durco to Interlink Networks as Chief Financial Officer.
- Tom Castanzo to GraphOn(R) Corporation as Managing Director of GraphOn's European Operations.

Stock activity

Courtesy of Mandrake

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Visit us on the web at www.mandrake.ca for more appointments and further information about Mandrake!

Email Us and let us know what you think about our wrap up of stocks and appointments in the Internet Services industry!

TECHNOLOGY

Courtesy of Mandrake

Appointments

- Ed Candolini to Hitachi Data Systems as President of the Canadian operation.
- Mike B. Levine to META Group Inc. as President.
- Donald Sinnar to Spectrian Corp. as Vice President of Sales and Service.
- Robert Grossman to Telecom Computer as Executive Vice President.

Stock activity

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Visit us on the web at www.mandrake.ca for more appointments and further information about Mandrake!

Email Us and let us know what you think about our wrap up of stocks and appointments in the Technology industry!

TELECOMMUNICATIONS

Courtesy of Mandrake

Appointments

- Robert Bruce to Rogers AT&T Wireless as Executive Vice President and Chief Marketing Officer. He will also hold the title of President of Wireless Data Services.
- Serge Laporte to Boomerang Tracking Inc. as Vice President, Sales and Marketing.
- Larry Morgan to Infonet Services Corporation as President of Europe, Middle East and Africa (EMEA).
- Ashley G. Fernandes to PanAmSat Corporation as Vice President of Sales of PanAmSat's Pacific Ocean Region.
- Ken Martin to New Millennium Development Group, Inc. as Chief Executive Officer and a member of the Board.
- Roger J. Tinley to Telesat Canada as Vice President, Space Systems.
- William (Bill) Kelly to Novo Broadband, Inc. as Chief Operating Officer.
- John R. "Bo" Boedecker to Interelate, Inc. as Chief Operating Officer.
- Stephen Burke to vVault as President and Chief Executive Officer.
- David Moss to Canal+ Technologies as Chief Executive Officer.
- Domenico Vadala to Airslide Systems, Inc. as Vice President of Sales for its European operations.
- John J. Joyce to Ambient Corp. as Chief Executive Officer.
- Steve Bellamy to Wi-LAN Inc. as Chief Financial Officer.
- Gaston Germain to Cogeco Cable Inc. as Vice-President, International Development of the newly-formed joint venture Cogeco/SNC-Lavalin Broadband International.
- James Taiclet to American Tower Corporation (ATC) as President and Chief Operating Officer.
- Roger Woolley to e-talk Corporation as Vice President of Marketing.
- Christopher J. Davis to Safeguard Scientifics, Inc. as Executive Vice President and Chief Financial Officer.
- Christopher L. Davis to Captaris, Inc. as Senior Vice President of Global Marketing.

Stock activity

Courtesy of Mandrake

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Visit us on the web at www.mandrake.ca for more appointments and further information about Mandrake!

Email Us and let us know what you think about our wrap up of stocks and appointments in the Telecommunications industry!

DISCLAIMER
The information contained in "InterViews Online" and the opinions contained herein are not a complete analysis of every material fact respecting any company, industry or security. The information is based on sources believed to be reliable. Mandrake has not independently verified the facts, assumptions and/or estimates. In addition, opinions and estimates are subject to change without notice. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information.

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