No one ever said a career in marketing came with guarantees. But who would have thought the marketplace could change so much so fast? 

A year ago, the world was your oyster, as marketing pros took their pick of a plethora of opportunities. Telecom. Software. Wireless. Financial Services. Packaged Goods. Interactive. Agency side. Client side. The jobs were plentiful with salaries and benefits to match. 

But a year later the digital meltdown and worsening economic conditions have radically altered the scene. Once hot companies are now dead. Dream jobs fade with each passing day. 
Is this any place to advance your career?

Yes. If you do it right. And you can find out how at:

Career Crossroads
Thursday, Nov. 8, 2001 
7:30 - 10:00 AM 
Donalda Club (401 and DVP)


An AMA Breakfast Forum hosted by Frank Huggins of Mandrake. With guest panelists:

Sean Shannon - Director, Marketing, Expedia
This 15-year veteran of Consumer Products marketing moved into a less than ideal digital environment and recovered to become the Canadian marketing leader at the world's #1 travel site.

Jamie McLelland- VP, Marketing, E*Trade 
Find out how this 12-year packaged goods veteran (P&G and Kraft) transitioned successfully to one of the best digital Marketing jobs in the country.

Cheryl Young - President - Tattoo Interactive Agency
In addition to sales and marketing positions with IBM and American Express, Cheryl's distinguished career includes launching Scudder Mutual Funds in Canada, and holding the Chief Marketing Officer role at Bank of Montreal before founding Tatto - one of the hottest new shops in the country. 

Jim Orban - President - GotoMarketAdvisors.com 
Jim earned his marketing stripes at Colgate and Heinz before going digital with Corel. At Corel, he started as Marketing Manager and left as EVP Global Sales and Marketing. Find out how he did it. 

Phil Drash - Consultant. Previously Marketing Director, C1 Communications
Phil enjoyed career success in financial services marketing with Amex and Canada Trust before diving into the telco wars with Sprint. Most recently, he was a key leader at C1, one of several CLEC's that has not survived. Discover what it's like from Phil. 

Career Crossroads will explore the state of the current job market, where the opportunities lie, and how to advance your career over the long haul.

For marketers in traditional environments...
Do you hang in and put up with share battles in slow growth sectors? How do you prevent rusting out, and re-energize your career?

For marketers in digital environments...
How do you overcome the stress of a new job every year? How do you avoid broken promises and find the thrills without the pressure?

For marketers in transition... 
How do you make the right move for you? Traditional to digital or back again? Where do you find the balance between rewards and reasonable risk?

Our distinguished guest panelists will address these questions and many more! Learn from their first-hand experience and put your own career on the right track. 

Space is limited! Register now by calling AMA Toronto at:
416-921-7021.

AMA Members: $45.00 
Non-Members: $65.00

For more information visit the AMA Toronto web site 

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