Challenged to find a seasoned Sales and Marketing Executive with an understanding of the industrial equipment marketplace and a track record of successful leadership, we found an accomplished professional with  25 years of relevant experience who eventually moved into the VP Sales role.

Mandrake needed to find a sales and marketing executive for a newly acquired but long-established construction equipment rental company. The private equity firm acquiring the business brought in a CEO investor with the mandate to reorganize the company and foster its organic growth. The business required sales and marketing leadership from an individual with B2B experience who could lead a diverse group of seasoned business development and sales managers. They needed to understand the business channel and how to sell to construction/ industrial customers. It was critical that the new hire would act as an owner in the business.

Our search strategy in this project included an extensive search of the industrial equipment and construction sector. We directed the search on regional operations since the Ontario-based client is focused on local customers.

A targeted search of the Ontario marketplace yielded a candidate with the background an experience our client wanted. The hire was an accomplished professional in the industrial supply chain marketplace with a 25-year history of sales and marketing. In their new role, they managed the sales force as well as the development and implementation of sales, training, and bonus plans and programs. This highly effective individual has become the company’s Vice President Sales & Marketing.