Correlating the message of the brand through leadership
Advertising has taken a sharp turn from 10 years ago. It’s no surprise that one of the world’s leading full-service advertising agencies felt strongly the urge to infuse new talent in their leadership team. But there’s more than just one reason to add a new Vice-President, client service, and partner. And, that’s where the challenge gets interesting. Mandrake knew from experience recruiting in advertising and marketing that finding exceptional candidates wouldn’t be a problem. Identifying the right fit for partnership was a different matter altogether.
Mandrake built its reputation in executive search in the advertising industry, and based on this credential, the leadership team chose us for a specific, complex recruitment project. To achieve the client’s vision of higher-concept campaigns and shift mindsets to memorable brand experiences, the ideal candidate would embrace the shift and the company’s passion to deliver award-winning creative solutions.
Preferred candidates would possess a wealth of brand marketing experience, as well as the talent and energy for selling optimal solutions that solve their clients’ challenges.
Mandrake began by interviewing the senior leadership team to develop a creative project plan. A grassroots campaign targeting candidates-to-watch was launched. Complementing the vision for transition to mass media, Mandrake sought candidates with a strong agency background, and deeper knowledge of client service to create an exceptional customer experience.
The search yielded top-tier marketing executives from both Canada and the United States. Mandrake recommended a compelling short list of exceptional candidates with untapped creative potential to help the agency transition to mass media brand building.
With the successful candidate on board, our client transformed into a fully integrated communications company and the candidate was invited to become a partner. His talent for correlating the message of the brand and enhancing the heart and soul of the business produced breakthrough thinking.