Global medical devices company hires business-building VP
A major global medical devices company hired Mandrake to recruit a proven change agent, exceptional marketer, and established business leader to propel the company forward in their highly competitive, government regulated, and complex sector. Their hire, a new Vice President Marketing and Business Development, ultimately proved instrumental to their global growth.
Challenge
A major global devices company needed a multitalented business leader to help them compete on a global level. They wanted someone with experience in government, tenders, retail (branches), and insurance. Reporting to the CEO, this Vice President, Marketing and Business Development took the helm of the company’s fast-growing respiratory homecare organization, with a focus on home oxygen, diagnostic and obstructive sleep apnea (OSA) and its treatment via continuous positive airway pressure (CPAP). The VP, Marketing & Business Development also monitors sales efforts and efficiency in collaboration with the regional sales directors and key accounts, including insurance and government bodies.
Mandrake's Approach
After a thorough information gathering session, the Mandrake team developed a Position Profile that scoped out the role. Our target candidates needed to have very specific experience, including working for companies marketing regulated products (or services) requiring constant compliance. Candidates needed national, and ideally branch-driven, experience marketing medical products and services. They wanted a leader who took accountability for sales without owning the sales function. And, ideally, they wanted a person with experience successfully lobbying governments and institutions.
Best Results
The successful hire brought a track record of proven ability to shake up an organization and take it in a different direction. In less than a year, the company reached new levels of growth and optimized its sales operations. The candidate proved perfect for the role, first gaining a grounding in consumer packaged goods marketing environment before branching out into marketing roles in health care organizations.
