Our client, a green technology startup, hired us to find a CEO with engineering as well as B2B sales and marketing experience to commercialize an award-winning lighting solution. We found an exceptional leader who met all the criteria with the skills, talent and passion to take the organization to the next level.

Our client, a Canadian lighting solutions startup, developed an award-winning, cost-saving green technology. Ready to bring their product to market nationally and worldwide, they wanted a new CEO with an engineering background as well as extensive B2B sales and marketing experience. As the primary operations executive of the business, this CEO became responsible for the efficient performance of the business as well as leading the executive team, supporting the board and cultivating positive stakeholder relations. Furthermore, they were charged with building the sales distribution channel of the business in a rapid and cost-effective manner. As such, the winning candidate needed to demonstrate advanced managerial capabilities and interpersonal skills.

We went to market in search of a business leader with both industry specific and startup experience. Through our contacts in clean technology, we were able to identify and target individuals who fit the criteria outlined by our client. Specifically, we looked for leaders with knowledge of electrical lighting and clean technology, as well as demonstrated competence in general management.

We were successful in finding an exceptional individual who demonstrated the skills, experience, leadership talent, and behavioural fit required by our client and the investor group. The new hire had a track record of success in managing startup businesses as well as experience in B2B sales and marketing of engineered products. The new CEO was able to pull the team together and evolve and augment it to achieve business growth.