Bringing in real marketing muscle
A Toronto-based import export company that brings trend-right products to North American department and chain stores, found gaps as they rapidly grew the business. The organization was successful selling through globally to large retail chains, and though numerous trade channels like decorative gift retailers and television shopping channels. To optimize their product performance globally, they needed to add to their ranks.
Working with a global, fast growing company with products in the US, Canada, UK, Germany, Japan and South Africa, requires everyone to move quickly.
With a patent unique to the company, growing demand globally, and retail channels asking to sell their products, it was critical to build a team to capitalize on the potential.
Building marketing capabilities within an organization takes precision and chemistry. With three levels of candidates to manage, would Mandrake have enough time to bring all the pieces together?
Beginning with the senior most position, Mandrake developed profiles for each role. Every candidate required to demonstrate talent and experience in home décor products and have previously interacted with manufacturers in China. Adaptable to a fast-changing environment experiencing explosive growth with little structure. Travel to China on a quarterly basis was required.
The exceptional candidate selected for the role of chief marketing officer graduated from an Ivy league university. Their career path spanned across tier one consumer packaged goods brand, the toy and entertainment industries. Experienced sourcing products in China, the product development managers were recruited from Canadian organizations that manufacture and sell home décor products.