Global consumer packaged goods company hires insightful new marketing leadership
In the process of purchasing a competitor, this global mining/resource leader with large reserves and market capitalization needed to identify a strong communications leader who could manage the sensitive nature of the merger. Mandrake started a discreet and confidential search for a Senior Vice President of Communications and Public Relations. A careful vetting of candidates equipped with superior organizational, interpersonal, and communications skills led to placement of a world-class executive leader.
With the incumbent Vice President Marketing retiring, and an ensuing overall reorganization to ensure the best possible brand marketing team would be in place, Mandrake’s job was to first identify the VP Marketing, and then fill the subsequent roles with best in class talent. Importantly, “fit” was essential as the company was working toward evolving its culture.
A thorough Profile was developed for a new VP Marketing as well as new Senior Brand Managers. Our search for talent was focused against both Canadian, and U.S. offices of consumer packaged goods companies. New Senior Brand Managers needed classically training, impeccable educational pedigrees, and proven track records of delivering business results. All new employees also needed to have experience running a business autonomously in Canada, as well as interacting with their global counter parts.
An exhaustive search both north and south of the border led to the hire of an exceptionally qualified and talented executive for the Vice President’s role. The individual had an impeccable academic background, coupled with both U.S. and Canadian work experience. Our Senior Brand Managers over delivered against the hiring criteria as well. Mandrake continues to be a valued partner with this client for their marketing talent needs.