Within a two-year period, Mandrake helped a national, non-profit organization managing Canada’s blood supply build world-class sales, marketing, and customer service teams. Their collective cultural contribution – specifically through their leadership skills and sense of accountability – helped the agency make its rebranding a success, which in turn helped restore consumer confidence in this vital public service.

With more than 4,000 employees, this agency manages the Healthcare Delivery system nationally, excluding Quebec. In early 2003, the agency started the journey to transform its service delivery model from a regional to a national model. This was a massive change, considering the importance of their legacy. They reached out to Mandrake for assistance in implementing this vision.

Mandrake is honoured to have been instrumental in assisting our client with attaining its vision and goals and selecting a new generation of both executive and regional directors.

We met with the client to gain a thorough understanding of the organization, the cultural and operational changes they desired, the roles themselves, and our mandate. Together, we developed position profiles to present to potential candidates. We targeted individuals who had been successful in transforming a culture and were committed to making a difference in a not-for-profit organization.

In two years, Mandrake helped to put in place the senior leadership roles for marketing, sales, and customer service teams coast to coast. Reviews of the teams indicate the organization has successfully re-branded itself and has regained consumer confidence in the system. Additionally, from a customer service perspective, a level of accountability has been instilled down through the whole organization, allowing it to reach its strategic goals.